A distinguished private company with headquarters in Melbourne, Hong Kong, and Dubai. Since our establishment in 2017, we maintain a globally recognised presence as an innovative multi-brand luxury retailer.

At Elita, we are committed to forging an unparalleled global network, collaborating with specialists who possess the expertise to source the most coveted pieces from the world's leading artisans.  Our curated collection showcases the world's most coveted timepieces, fine jewellery, and rare objets d'art.



We recognise the profound impact of global economic changes and the rapid advancement of digital technologies. In this dynamic landscape, we firmly believe in the enduring significance of relationships and personalised interactions. With an unwavering commitment to excellence, we provide a wide range of services that encompass sourcing, procurement, bespoke design, authentication, servicing, and secure storage. Our dedicated team of trusted professionals is here to assist you in realising your desired acquisitions.


At our core, we embrace the boundless potential of what can be achieved. With a strong belief in the transformative power of innovation, our business is fueled by a relentless commitment to enhancing outcomes, creating lasting value, and making a positive impact on lives. We thrive on the exciting challenges that innovation brings, constantly adapting and responding to better serve our esteemed clients. We actively foster a culture that celebrates entrepreneurial spirit, environmental responsibility, and technological progress. Join us on this remarkable journey where limitless possibilities await.


We bring a refreshing perspective to the realm of luxury, challenging conventional systems and embracing a youthful spirit of innovation and transformation. While deeply respecting the rich heritage of esteemed horological and high jewellery maisons, we seamlessly blend tradition with the evolving ideas and values of a new generation. Positioned at the forefront of the secondary market, we recognise that our discerning clients desire more than just products – they seek meaningful connections and experiences that align with their personal values. At Elita, we are committed to delivering precisely that.